Public relations is all about
communicating with customers, prospective customers, community and the public
at large. So it is very important to proof read work before it is published
across different media platforms.
There are many common grammar mistakes
made which must be avoided. The mistakes of i.e. vs. e.g., who vs. whom, and
that vs. which are common. For instance, i.e. is an abbreviation for "that
is." The good trick is to think of "in essence" when you see
i.e. Also e.g. is abbreviation for "for example." Similarly
"Who" refers to the subject of clause and "Whom" refers to
the object of the clause. To check whether you have used it correctly, replace
it with "him/her" or "he/she." If "him/her" makes
sense, use "whom" and if "he/she" makes sense use
"who."
Likewise “your” is the second person
possessive adjective and is used to describe something as belonging to you.
While “You're” is a contraction of "you are." A trick to remember
this is to replace you're with you are while reading the sentence. Another
common mistake is done between "That" and "Who." That
refers to objects or groups. For example, Blogs that focus on Facebook marketing
strategy are plentiful. While "Who" refers to people. For example,
Page admins who went to increase fan involvement should create Status Updates
that include calls to actions (Piombino,
K. 2014).
Grammar skills showcase positive
workplace traits. They include attention to detail, critical thinking, and
intellectual aptitude. People who care about their writing demonstrate
credibility, professionalism, and accuracy of their work. A critical thinker is
someone who can structure a grammatical correct sentence typically a signal
that you are able to analyze and explain other complex problems. While not knowing the different between
"it's" and "its" or "there" and "their"
may make the employer wonder that the person is distracted or even lazy to
bother to learn (Conner, C. 2013).
Hence correct use of grammar, sentence
construction and use of punctuations is a key to successful communication.
Reference
list
Piombino, K. (2014). Simple writing mistakes you should never
make. PR Daily.com. Retrieved from website link
