Proofreading

Public relations is all about communicating with customers, prospective customers, community and the public at large. So it is very important to proof read work before it is published across different media platforms.

There are many common grammar mistakes made which must be avoided. The mistakes of i.e. vs. e.g., who vs. whom, and that vs. which are common. For instance, i.e. is an abbreviation for "that is." The good trick is to think of "in essence" when you see i.e. Also e.g. is abbreviation for "for example." Similarly "Who" refers to the subject of clause and "Whom" refers to the object of the clause. To check whether you have used it correctly, replace it with "him/her" or "he/she." If "him/her" makes sense, use "whom" and if "he/she" makes sense use "who."

Likewise “your” is the second person possessive adjective and is used to describe something as belonging to you. While “You're” is a contraction of "you are." A trick to remember this is to replace you're with you are while reading the sentence. Another common mistake is done between "That" and "Who." That refers to objects or groups. For example, Blogs that focus on Facebook marketing strategy are plentiful. While "Who" refers to people. For example, Page admins who went to increase fan involvement should create Status Updates that include calls to actions (Piombino, K. 2014).

Grammar skills showcase positive workplace traits. They include attention to detail, critical thinking, and intellectual aptitude. People who care about their writing demonstrate credibility, professionalism, and accuracy of their work. A critical thinker is someone who can structure a grammatical correct sentence typically a signal that you are able to analyze and explain other complex problems.  While not knowing the different between "it's" and "its" or "there" and "their" may make the employer wonder that the person is distracted or even lazy to bother to learn (Conner, C. 2013).   

Hence correct use of grammar, sentence construction and use of punctuations is a key to successful communication. 

Reference list

Conner, C. (2013). Report: How Grammar Influences Your Income. Forbes. Retrieved from website link

Piombino, K. (2014). Simple writing mistakes you should never make. PR Daily.com. Retrieved from website link